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3 Easy Ways to Increase Your SEO

July 06, 2018 - 10:00 am

There are many companies with smart, thoughtfully dedicated individuals devoted to the world of SEO. With an abundance of resources at their fingertips, these companies use methods that are dictated by algorithms and explained with weekly spreadsheet reports that can look like gibberish. Insight, however, is the key to successfully maintaining your website, and is where you can make a difference in your website's SEO. Here are three ways to increase your SEO.


Repurpose and reuse your links creatively

Content is king when it comes to SEO, but sometimes you lack the proper resources to sustain your momentum, as pages won’t write themselves. If you’ve written a previous article on a topic you want to share, add comments to where you originally posted the article and on social media, such as Facebook and Twitter, posts. How does this help improve your SEO? A major component that increases your SEO ranking is when you have repeat visits to a webpage on your website. This is the perfect way to improve repeat visits, thus increasing your SEO.


Optimize and recharge your webpage loading speed

We’ve all made the mistake of immediately posting full-sized images to our website. We think it looks pretty, big and colorful as is, without realizing that we’ve just uploaded an image with a size of about 78 MB. Why is this a problem? You likely diminished the user experience and created a webpage that has loading issues, which can often be directly related to on-page elements. The world wide web is big, but your website just lives in a tiny house with a limited amount of space. Decorations must be made with tiny-sized furniture. A great way to improve your webpage loading speed is to optimize your image file sizes before you post them on your webpage. There are efficient freeware tools like ImageOptim for Mac users, as well as other tools, such as CompressImage from Toolur and more.

Why is page loading important? Both Google and Bing take page-loading speed into account when using website ranking algorithms that ultimately determine your website SEO ranking. Note to the wise, keep your files sized to a minimum when posting images, videos, and documents on webpages for an improved loading experience.


Go mobile or go away

To stand a chance in today’s competitive digital landscape, it is very important for your website to be responsive and to provide a good mobile experience. Life is lived on-the-go, and most of your webpage visitors will come via mobile devices. Websites that create and cater to the mobile user see an increase in time spent on webpages, thus increasing your SEO ranking. According to MobiForge, 80-percent of top Alexa websites were mobile adaptive as of 2017. If you want your site to be considered one of the best, mobile is where it’s at.


This article was written by Marlena Turner for Small Business Pulse