Jessica Zweig

Jessica Zweig (Photo and logo courtesy of SimplyBe)

CEO and Brand Strategist Offers 5 Authentic Legal Tips for Your Business

October 09, 2018 - 11:00 am

Jessica Zweig Fisher is CEO and founder of The SimplyBe. Agency, a personal branding agency that works with executives and entrepreneurs. Zweig Fisher's clients go to her to establish thought leadership and to become known as experts in their fields. Her agency's methodology includes establishing a clear brand identity and brand strategy, and managing their clients’ original digital content, PR/communication efforts and social media presence.

As CEO, Zweig Fisher is responsible for all business development and client relationships, overseeing all strategy, and executing vision to move the brand forward. Prior to SimplyBe., she ran Chicago’s largest women’s lifestyle magazine, CheekyChicago, for six years.

Jessica Zweig Fisher is an expert in her field and a successful business owner. She graciously offers five legal-related suggestions and tips to consider when running a small business.

  1. Find an attorney who believes in your vision as much as you do. That relationship is critical. Be willing to listen to their advice even when it’s hard to hear. Your attorney should be more than just that; they should act as your adviser, proverbial board member and friend.
  2. Have all employees sign an NDA and protect your company's assets. It’s easy to fall in love with your team, but the honeymoon eventually ends and you have to have your bases covered if and when things go south.

  3. Learn the differences between an LLC, S-Corp, C-Corp, etc. Talk to various accountants, lawyers and advisers. Everyone’s needs and benefits will be different.
  4. Slow down to speed up. Be incredibly discerning with who you hire, who you partner with and who you take on as clients. These relationships are your business, so choose wisely.

  5. Keep your emotions in check. When the storm hits, and it will, as every real entrepreneur has legal battle scars, stay calm and focused on your goal. Know that nothing is permanent. Stay the course and don’t let the rocks on the road deter you from achieving your vision.

 

This article was written by Michelle M. Guilbeau for Small Business Pulse