Enhancing the Customer Experience: How to Establish a Quality Phone System for Your Business

Not all voice solutions are created equal
Photo credit (Image Credit: Dreamstime)

A 2017 study conducted by Forrester Consulting found that customers who call into a business are 28 percent more likely to make a purchase than in any other channel. They also tend to spend on average of 28 percent more per transaction. However, for businesses to properly harness their telephone’s potential as a marketing channel, they need to have a quality phone system in place to handle inbound traffic. Regardless of a company’s industry, size or resources, Comcast Business Voice can handle all of their needs.

Understandably, cost-conscious small business owners may believe that an all-in-one voice solution is not a priority for their operations. However, the reality is that an increasing number of businesses are using voice solutions to optimize productivity and improve customer service. A 2016 study conducted by the International Data Corporation found that 87 percent of U.S. small businesses use a landline or a landline and wireless connection voice solution to handle inbound phone traffic.

Moreover, 47 percent of businesses utilize a voice solution involving a mixture of analog and digital private branch exchanges (PBX) to make and receive calls, to hold a conference and to share data. Currently, 31 percent are using VOIP hosted phone services to save on costs and enhanced workflow. Consequently, businesses that aren’t employing industry standard voice solutions will find themselves at a significant disadvantage in the marketplace.

Comcast Business Voice’s robust features list includes, but is not limited to:

  • Call forwarding
  • Hunt groups
  • Call transfer
  • Customized caller ID
  • Call return
  • Anonymous call rejection
  • Greetings scheduler
  • Call park and retrieve
     

Another reason small business owners should consider investing in a Comcast Businesses Voice system is that the company offers founders a range of tiered solutions. Companies with one to ten employees and limited budgets would be best served by the Voice Lines option. It provides businesses with full-featured services for one to five lines so their phone, point-of-sale and fax needs will be handled. Additionally, businesses with 10 to 10,000 employees and limited capital investment could get a lot of use out of Comcast’s Hosted Voice PBX service. A cloud-based system designed for maximum efficiency, this solution is ideal for companies that have online account management needs, multiple sites and employees who need to stay connected 24/7 regardless of location.

Lastly, Comcast Business Trunks can be a powerful tool for companies with 50 or more employees that need a cost-effective voice solution. In particular, it is highly valuable for single-location companies that require reliable and scalable voice continuity service.

With its more than 149,000 national route miles of fiber, Comcast Business has the infrastructure in place to offer its clients dedicated 24/7 business support across the country.

 

Comcast Business has the largest IP network in the nation, serving the needs of small business through large enterprise customers.  Technology solutions range from fast, reliable Ethernet and Internet connectivity to voice, video, and Managed Solutions.  Comcast Business is powered by an advanced Gig-ready network and 24/7 technical support. Learn more at business.comcast.com/minneapolis.

For more tips, inspiration, and Minnesota small business stories, visit smallbusinesspulse.com.​