Video Content

(Image Credit: Dreamstime)

Does Your Website Need Video Content?

August 02, 2018 - 1:00 pm

Video content is one of the most powerful marketing tools you can use today. It comes as no surprise that nearly 63 percent of businesses have incorporated video content in their marketing strategy. Yes, everyone’s doing it, but this shouldn’t be your only motivation. Instead, you should determine if your website actually needs video. Below are a few things to consider and reasons why your website might benefit from video content.


It increases conversions and sales

The main reason your website needs video content is that it can help you maximize profit. Users that have watched a detailed explainer video concerning a product are more likely to buy it. Whether you’re providing a service or a product, incorporating a video on your landing page can increase your conversion rate as much as 80 percent.


It's more effective than text

According to Wyzowl, a whopping 79 percent of consumers prefer to learn about a new product or service by watching a video instead of reading text on a page. As customers' attention spans diminish, businesses have found that it's imperative to adjust their social media strategies to become as engaging as possible. With video content beating out text as the preferred format, businesses can't ignore the opportunity to engage more with their customers.


Mobile users love it

Watching a video is simple and accessible on the go with today's technology, which is why roughly 90 percent of consumers watch videos on their mobile devices. Smartphone users are also more likely to pay attention to video ads on mobile devices than branded content on a desktop or laptop computer. By providing your audience with high-quality video content, you can effectively optimize your visibility online and boost your targeted audience reach.


Considering the many benefits associated with video content, we can understand why video marketing has become one of the most widespread advertising techniques used today. It allows you to connect with your audience, maximize your visibility on the online market, and thus, optimize your sales. What are you waiting for?


This article was written by Marie Flounoy for Small Business Pulse